VIDEO: Olympic & Western: A Primer on the Typographic Order and an Argument for its Proper Usage in the Built Environment

Written by . Posted on 12/23/2012. Filed under Documentary, Essay, Experimental, Short Films. Tagged , , , , , , , , . Bookmark the Permalink. Both comments and trackbacks are currently closed.

“Olympic & Western” is a manifesto on the proper usage of type in the built environment – and the first video to be narrated by Siri. Tightly adapted from a mysterious analog audio tape found on the side of the road, it was shot with an iPhone 4S and edited with Final Cut Pro X. This video mash-up meshes infrastructural convergences and reveals intuitive paradigms by using the city of Los Angeles as a testbed for seizing urbanistic ecologies, curating front-end ecosystems, cultivating emergent methodologies, and revealing the link between street signage graphic design and the JFK assassination. (Evan Mather, U.S.A., 2012, 7:30)

DIR Evan Mather NARRATOR Siri MUSIC Protman

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